Many Internet marketers are under the impression that the page rank that Google assigns is done for a website. This, however, is not true! The fact is that a page rank is assigned to each webpage on your site and therefore it is extremely important that you ensure that each of the web pages that you have on your site is optimized for the relevant keywords that you are targeting.

Ensuring that your website is optimized requires a thorough understanding of the manner in which the algorithms of the search engines operate. You can expect to go through various phases when you start to get your website optimized.

The first step is to ensure that the current website is analyzed in terms of the keywords used, keyword density and the placement. It should also include an analysis of a few competition websites.

The second step is extremely critical. This includes keyword research and analysis. The keyword research is generally done using one of the keyword research tools like the Good Adwords External Keyword Tool, Word Tracker, Webmaster Toolkit, Inventory Overture or any of the other online keyword tools that are available today.

In the third step the target for the keywords and the keyword density should be decided upon. It is also pertinent that you think through the placement of the keywords and decide on the links that you want to provide.

In the next step the optimization actually begins. This requires the content on the page to be written in such a manner that it used the keywords that have been decided earlier and with the density that can ensure a good ranking for the page. It may be pertinent to hire the services of a freelance copywriter if you want the content to seem professional and well written.

If you are doing this on your own, you may need to purchase some of the online SEO tools like keyword research and keyword density checking tools. On the other hand if you assign this task to an SEO company, they will be able to analyze work site and come up with recommendations.