Link building is one the best ways in which you can increase the page rank for your site and web pages. While a better page rank will increase the probability of your link being clicked upon when a search is performed by a potential customer, link building also increases the probability of higher traffic by clicks that come in through the link directly.

There are two aspects to link building. One you should have your link on popular sites that themselves have good page ranks. In addition to that you should also have you link on sites that are related to your niche. These two aspects take care of the 2 factors that search engines look for – link popularity and link relevancy. It has also been seen that if you have your link on sites that are relevant, they tend to be there for a longer period of time too.

The first thing that you need to do for link building is to search for the link sites. Obviously you will need to find non competing sites for this. Look for the sites that have high traffic for this. In fact, check out the sites where your competition has links on. You can use linkpopularity.com to find this out easily.

The second thing that you need to do is to make a contact list of those whom you need to write to for link building. It is a good idea to compile a list of all the sites that you would like to link to and add in the contact person who is likely to be able to take the decision.

Create a standard letter that you can modify and customize based on the person you are writing to and request for a link to be added in to their site. In most cases the request is made to the webmaster. In case you are unable to locate the right person, write in to find out the contact details. This will need to be a short and crisp letter stating your business and asking for the right person to contact for the same.

Keep a close watch on the response and update your spreadsheet to ensure that you do not confuse contacts and sites. Having done this you are sure to achieve a decent number of link backs if you are able to create a convincing offer.

Link building is one the best ways in which you can increase the page rank for your site and web pages. While a better page rank will increase the probability of your link being clicked upon when a search is performed by a potential customer, link building also increases the probability of higher traffic by clicks that come in through the link directly.

There are two aspects to link building. One you should have your link on popular sites that themselves have good page ranks. In addition to that you should also have you link on sites that are related to your niche. These two aspects take care of the 2 factors that search engines look for – link popularity and link relevancy. It has also been seen that if you have your link on sites that are relevant, they tend to be there for a longer period of time too.

The first thing that you need to do for link building is to search for the link sites. Obviously you will need to find non competing sites for this. Look for the sites that have high traffic for this. In fact, check out the sites where your competition has links on. You can use linkpopularity.com to find this out easily.

The second thing that you need to do is to make a contact list of those whom you need to write to for link building. It is a good idea to compile a list of all the sites that you would like to link to and add in the contact person who is likely to be able to take the decision.

Create a standard letter that you can modify and customize based on the person you are writing to and request for a link to be added in to their site. In most cases the request is made to the webmaster. In case you are unable to locate the right person, write in to find out the contact details. This will need to be a short and crisp letter stating your business and asking for the right person to contact for the same.

Keep a close watch on the response and update your spreadsheet to ensure that you do not confuse contacts and sites. Having done this you are sure to achieve a decent number of link backs if you are able to create a convincing offer.